Website and Marketing Audit

Do you have a systematic approach to monitoring the effectiveness of your most important online marketing tool?

“Half the money I spend on advertising is wasted. The problem is I do not know which half.”

Lord Leverhulme 1851-1925, British founder of Unilever

If Lord Leverhulme was marketing online today he would have the data to know which ‘half’ of his budget he was wasting and would redirect his marketing budget to channels that were proven profitable. You can do the same.

Our 5 Point Website and Marketing Audit provides a practical, cost-effective introduction to advanced web marketing analysis and optimisation which enables on-line businesses to identify the Strengths, Weaknesses, Opportunities and Threats in their on-line marketing strategy. There’s a case study of a Website and Marketing Audit here.
From just £450, our 10-15 page report will analyse a 1 to 3 month snapshot of your website’s analytics, examining selected Key Performance Indicators (KPIs) across to the following core areas:

1. Analytics and Reporting

• Are your stats optimised for your specific business needs?
• Do the reports support or mislead you when making strategic decisions?

2. SEO Marketing Audit

• How well does your site rank for your targeted key phrases?
• How likely are these key phrases to attract qualified traffic?
• Is your SEO strategy producing a return on investment?

3. Traffic Analysis

• Is the traffic from your marketing channels accurately segmented?
• Which activities produce the best return on investment?
• Are there opportunities to reduce or redirect marketing spend?

4. Checkout/Goal Conversion Rate

• Are your hottest prospects falling at the last fence?
• How much more revenue could your site generate with no extra marketing budget?

5. Web Site Performance

• How does your site’s page load time compare with your competition?
• Does your site’s speed provide a pleasant or uncomfortable user experience?
• Could your site’s performance be compromising your sales and marketing strategy?

Experience and research tells us that mission critical issues are commonplace in one or more of these areas for many eCommerce web sites – even those of otherwise excellent quality.
Our health check has therefore been designed to help identify and resolve these issues quickly and inexpensively, providing instant quick-wins and a lasting return on investment for the client.

To see a sample report please submit your email details below-