We’ve all heard of Social Media and about how it can help your business but what does it actually mean?
Social Media is a generic term to describe the various online platforms where conversations take place. For businesses this means that you can post your message to a variety of Social Media platforms where you can engage with potential customers in an informal environment. Once engaged, you can encourage the visitor to click a link for more information thereby driving them to your website.
Examples of Social Media Sites
- You Tube
- Google Buzz
All these sites allow you to post content for free and all encourage sharing interesting content to users’ networks.
So why else would you use Social Media (as if that wasn’t enough?)
If you make a short film about your business and post it to You Tube (or any other video sharing site), it will be there forever or until the site closes down. This video then becomes an advert for you business or a piece of social proof. If the video is well titled then it can rank highly in Google. If the video is bookmarked then it can rank in Google for a few weeks. Which would you prefer- to watch a two minute video or to read a two page website?
If a picture speaks a thousand words, how many does a video speak?
Putting your brand up on all the social media sites is the least that you should be doing for your business.
Rankings in Google are a major benefit of Social Media but there are other benefits too. Each Social Media site has its own Search Engine which means that you, as a business owner, can search for people talking about your brand, your area of interest, your town, your hobby and then you can engage with them on a personal level and create a relationship before you’ve even tried to sell them anything. In fact, by showing your expertise and by offering advice you will gain trust and when you have trust, selling becomes easy.
Social Media is ‘always on’ marketing and provides social proof of your business.
So, what does a Social Media Campaign look like?
There are as many ways to skin a cat as there are ways to create a Social Media campaign. For each business it can be different depending on how your target audience engages in online conversation. A more important question is how are you going to measure your Social Media Campaign’s success.
- Brand Awareness
- How many clicks you receive to your content
- How many clicks result in leads or enquiries
- How many leads result in sales
- How often people talk about you online
A straight-forward Social Media campaign may involve a blog, a Twitter account, a Facebook page and a You Tube channel. In addition to these platforms you could include image sharing (with Flickr), a bookmarking account (Digg) and you may like to promote your professional profile on LinkedIn. There is no right way, the most important element is to set goals and measure results.
Isn’t that a lot of work?
A lot of people will try to persuade you that it only takes fifteen minutes a day and for them it may well do- there are automated tools that you can utilise; you can post other people’s content on your various platforms and you can preplan your content over the week or month. But the real benefits to Social Media will be seen if you actually engae your followers or network and this may take longer than fifteen minutes a day.
If you’d like to discuss how Social Media can benefit your business please call Phil on 07950 035 145 or email me through this website.
Pipstone Online Solutions
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