SEO (or Search Engine Optimisation) is essential for any business- large or small. However, when you are a small business you don’t always have the ability to commit to six or twelve month contract for what may seem like an intangible service and when in most cases it will take a couple of months before your website is anywhere near the first pages of the search engines.
Website Marketing Audit
Whilst there are many companies offering website audits most of these focus on how your website ranks in the Search Engines. Pipstone Online Solutions, in partnership with CR Design, have developed a Website Audit that focuses not only on SEO but also on the performance of your website with regards to marketing. Armed with the data revealed by our website and marketing audit you will know where your marketing spend is producing a positive Return on Investmnent and where perhaps further consideration is required. This product is aimed at eCommerce sites but is also relevant to any business that relies on the Internet to market their products and services.
There are other ways to increase the online presence of your small to medium sized business without SEO (search engine optimisation). For example, you might choose to use social media sites (You Tube & Flickr) and social networking sites like Twitter and Facebook to increase awarenes of your brand online and to generate enquiries, leads, prospects and engagement. Not only are most social media sites free but also Google will actually rank videos, images, Tweets on the first page.
“Phil is a outstanding solutions provider and his SEO and SME work is a credit to himself and Pipstone. I have worked with Phil on a number of projects and hope to continue working with him on projects that arise in the future.
He is professional and always focused on creating goals and a solution that works and has purpose for the client. He has a vast knowledge of the internet, search engine optimisation and Social Media.” Daniel Groves, Dino-Digital, March 2009