Online Solutions
SEO (or Search Engine Optimisation) is essential for any business- large or small. But it is a misconception that it needs to cost an arm and a leg.
Yes, there are companies that will charge you £500 – £50,000 per month to get your website ranked and listed on the first page of Google for your chosen industry keywords and yes, I’m sure that they’re worth the money, especially if you are getting a good Return on Investment.
However, when you are a small business you don’t always have the ability to commit to six or twelve month contract for what may seem like an intangible service and in most cases it will take a couple of months before your website is anywhere near the first pages of the search engines.
There are other ways to increase the online presence of your small to medium sized business without SEO (search engine optimisation). For example, you might choose to use social media sites (You Tube & Flickr) and social networking sites like Twitter and Facebook to increase awarenes of your brand online and even to generate enquiries, leads and prospects. Not only are most social media sites free but also Google will actually rank videos, images, Tweets and more on its first page.
SEO for small businesses has changed with the advent of Social Media and User Generated Content (UGC) and with starter packs ranging from as low as £245 set up fees and £245 per month you may find that your small business can enjoy prospects phoning you rather than you cold calling them.
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